Importance of SEO
Is SEO an unknown abbreviation for you? Are nofollow, keyword research, Domain Authority or interlinking unfamiliar words for you either? You want more traffic to your page? Then it’s finally time that you get the important information in this brief SEO overview
Learn about SEO (Search Engine Optimization) and keyword research, in order to rank on the first page of Google and to gain organic traffic to your website or blog. Organic traffic is traffic which comes from unpaid sources to your page, like search requests on Google or Bing. Ranking on the first page of Google can last long and can generate more traffic to your page than social networks, as in comparison Google is more stable.
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A brief SEO overview
What you need to consider to improve your SEO
Site architecture: A clean and proper site architecture and structure with Categories, Sub-categories and Tags are very important.
Keywords: A keyword refers to a search term used to trigger a search and it is a specific word or several words that sums up the content of that particular page. Keywords help search engines as Google to match the search query with a page. It is important to do keyword research, that you know what people are actually searching for.
Interlinking: Interlinking is when you link from one page to another page on your own blog or website.
Backlinks: Backlinks are links from other websites to your own page. I have learned that important piece of SEO from this SEO training.
Self-hosted website: Search engines recognize non self-hosted websites and they don’t like it. Only self-hosted websites appear professional. That’s why it is important to use wordpress.org (and not .com) in case you want to start a blog or website with WordPress.
HTTPS: Https is a protocol for a secure connection and encrypted communication. Nowadays https is a must if you do proper SEO.
Blog speed: Your blog speed is important as well for the ranking in the search engines.
“Nofollow” attribute: For your affiliated links you should use the “nofollow” attribute. The “nofollow” attribute tells search engines to not follow this specific link and don’t crawl further through this external link. If you don’t use this attribute for your affiliated or paid links, your page might look to spammy in the eyes of Google.
Where to place your Keywords on your page/post
URL: It is advisable to use a permalink structure so you can insert your keywords in the URL. The URL is normally similar as the page title.
Page Title: The page title is important as Google use it to analyze and index your page. The page title is as well what you see on the Google search page.
Sub Heading: Use sub headings for a clean structure and use the keyword in again in the H2 sub heading.
First line or paragraph of your post: Make sure to use the keywords in your first paragraph, not only at the end of your page.
Meta description: Meta description is a short text description from the page. It is displayed as a short text preview in the search results from Google and automatically highlights the search terms.
Body: Use the keywords a few times in your main text on your page, as content is king. The textual content of your website is crucial.
Alt tag: Use the “alt attribute” for your images in the HTML code, therefore Google can read your pictures.
Image file names: Use the keywords in the beginning of your image file name.
Happy optimizing 😉
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- Does your website has no sitemap yet? Or never heard of it? Then it is time you read the importance of Why you should have a Sitemap post.
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